Aveda, Jo Malone London and MŸAŸC Cosmetics have opened new retail stores in Terminal D at the Dallas Fort Worth (DFW) international airport.

The three brands, which are a part of the Estee Lauder Companies, will be bringing new luxury beauty options to travelers. Each brand has opened two new boutiques, one in the D18 terminal, and the other in D25 – for a total of 6 new retail locations.

The new stores held ribbon cuttings to celebrate the grand openings on June 24th. Olivier Bottrie, president of Travel Retail Worldwide, Estée Lauder Companies, commented: “All stores are built with unique customized design features, and our multi-lingual expert beauty advisors and makeup artists will provide personalized consultation to customers seeking product guidance or assistance in selecting the perfect gift. Visitors to these stores will be able to experience the most recent product introduction from these brands and range of services designed specifically for the traveling consumer.”

Airports Are Now Luxury Shopping Destinations

So many prestige beauty brands are focusing on travel retail, and the Estee Lauder Companies is no exception. The Estée Lauder Travel Retail division already operates in 285 airports worldwide, serving over 316 million departing airline passengers. The luxury brands that already have a presence at DFW Airport include Coach, Hugo Boss, L’Occitane, and Montblanc.

Ken Buchanan, executive vice president of revenue management, DFW Airport, commented, “This is just another step in the evolution of Terminal D, our international terminal, which is well on its way to becoming a premier retail and dining destination for our customers. With the addition of these globally recognized luxury beauty brands, DFW Airport is enhancing the customer experience and appealing to a global audience.”

Steve Flory, managing partner of Estée Lauder branded stores, added: “This significant advancement in retail elevates DFW Airport into the top echelon of global retail innovation. In more than two decades of involvement in operations at DFW Airport, I have never witnessed such a high level of vision, enthusiasm, leadership and commitment by the DFW concession team.”

More changes are in store for customers passing through the Texas airport. In 2015, DFW Airport’s board of directors selected TRG Duty Free Joint Venture to design and operate new, state-of-the-art duty-free shops in International Terminal D beginning in 2017.